Initiated by the Horan Sounds association, Persian Music Heritage is a project that reflects the desire of two of its co-founders (of Iranian origin) to support musical artists based in Iran (or in other countries of the Iranian world), by accompanying them and helping them to meet new audiences outside Iran, in order to have new perspectives for the development of their projects.
We see an integral part of our work to be tour booking and producing projects in music festivals or other kind of event, but an other important part of our mission is also to advise music festivals and event organisers on how to access the music market in Iran more easily, and to help them with artistic, organisational and logistical matters.
Looking for original music projects, we provide them since 2018 with professional support to facilitate their development process and offer them distribution opportunities in other countries.
We believe that musical traditions can change and be preserved at the same time. That is what keeps traditions alive.
